LAMMA is the UK’s premier agricultural machinery and technology show, and the Ibcos team was proud to exhibit again at the bigger, better 2026 show.
Each year, LAMMA grows in scale, energy, and innovation. And each year, we see the same growth reflected in our network, our conversations, and our understanding of the challenges facing the industry. With over 45,000 visitors and 800+ exhibitors, this year’s show provided the perfect opportunity to reconnect with familiar faces and meet new ones, all while gaining insight into trends shaping the year ahead.
One of the event highlights for our team was the great conversations we had at LAMMA. From long‑standing customers to first‑time visitors, many people visited our stand to talk about their operations, their challenges, and their plans for the future.
These conversations gave us invaluable insight into what’s working well for dealers and which pain points are emerging as the industry evolves.
Kris Illingworth, Ibcos Back to Base Sales Manager, commented on the positive atmosphere:
“This is one of many LAMMA Shows I’ve attended, and the amount of footfall, conversations and exhibitors this year was outstanding. It’s a brilliant way to begin the year! Connecting with our current customers while also having those important conversations with new faces. That’s what LAMMA is all about: industry support, learning from one another, and understanding how we can help each other move forward. It’s fantastic to be part of it every year.”
In addition to machinery, LAMMA 2026 showcased new technology, demonstrations, and let visitors hear first‑hand about trends shaping the agricultural sector. This year, the LAMMA Show co-located with CropTec and Low Carbon Agriculture for the first time, creating a mega-event with a 360-degree view on farming machinery, technology and innovation.
Ibcos Business Development Manager, Adam Giles, summed up the show, saying:
“LAMMA didn’t just give us contact; it gave us conversations about key considerations for our customers. To talk face‑to‑face with decision‑makers about their real site challenges is invaluable. These interactions help shape how we continue to support dealerships with software that meets their real‑world needs, and ensure we stay aligned with market shifts and emerging demands.”
A huge thank you to everyone who visited our stand and spoke with our team. And of course, our thanks to the event organisers for another fantastic show.
LAMMA is more than an event, it’s an annual reminder of the innovation and resilience that define the industry we’re proud to serve.
If you’d like to continue your conversation with us, or you’d like to know more about one of our solutions, please contact our team. We’ll be glad to answer your questions, discuss your dealership’s needs, or show you our Gold software in action.
