Despite the numerous technological advancements in the dealer management software market over the last 35 years, there are many equipment and machinery dealerships that are significantly underserved by their current systems – and many of them are well aware of that.
What many of them don’t know is how to quantify and document their business needs and requirements well enough to choose a system that would suit them best. Many also don’t know how to predict or measure what the return on investment from a new dealer management system would be – or how to go about properly evaluating the systems and vendors that are available to them.
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